No More Phone Numbers? WhatsApp Will Now Allow Users To Pick Unique Names

WhatsApp, the messaging platform owned by Meta, has introduced a new feature allowing users to choose unique usernames. This update enables users to connect with others without sharing their phone numbers, enhancing privacy and control over personal information.

Username Feature for Enhanced Privacy

Users often want to connect without giving out their phone numbers. To address this, WhatsApp has implemented a username system.

Starting this week, users can reserve a username by updating to the latest version of WhatsApp and navigating to Settings > Account > Username.

The full feature will be gradually rolled out worldwide later this year.

How the Username System Works

Meta emphasized that the new username feature prevents automatic sharing of phone numbers in several scenarios, including:

• Being added to group chats
• Starting conversations with new contacts
• Interacting with businesses

Importantly, usernames are not searchable in any public directory, requiring users to know the exact username to initiate contact. Additionally, WhatsApp does not provide suggestions for finding users, maintaining user privacy and control.

Leadership and Strategic Outlook

This announcement coincides with the appointment of Indian fintech entrepreneur Kunal Shah, founder of CRED, as the new global head of WhatsApp.

Meta CEO Mark Zuckerberg expressed confidence in Shah’s experience to enhance WhatsApp’s global presence and innovate further.

Availability and User Guidance

The rollout of username reservations has begun immediately. Users will receive notifications when the feature becomes available in their region.

WhatsApp encourages all users to update their app regularly to access new functionalities as they are launched.

Key Takeaways

• WhatsApp introduces unique usernames to allow connections without sharing phone numbers.
• The feature enhances user privacy and prevents automatic phone number sharing.
• Usernames require exact knowledge to initiate contact and are not searchable.
• The rollout starts immediately and will gradually reach all users worldwide.
• New WhatsApp global head Kunal Shah aims to expand the app’s global reach.