Yaa Creations, a software company that began in a small village in Tamil Nadu with just one employee, has grown remarkably to achieve global recognition and ₹1.5 crore in revenue. This journey illustrates how determination, skill, and trust can transform a local startup into a multinational success story, challenging common perceptions about IT companies and their origins.
Challenging Ideas About IT Industry
There exists a widespread belief that only large multinational corporations can deliver quality IT services and succeed globally. Many IT professionals feel pride working exclusively in such large firms and often hesitate to join startups. This mindset continues to influence the industry outlook.
Proving Doubters Wrong From a Village Startup
Based in Rasipur, a small village near Namakkal district in Tamil Nadu, Yaa Creations has dismantled these assumptions. Despite its modest origin, the company now competes with international firms and receives orders from abroad.
Founded by Eswaran, Yaa Creations started with a single employee and achieved ₹1.5 crore in revenue last year. With a 26-member team, the company operates across seven countries and provides software support to the Tamil Nadu government. Eswaran shares the story behind this success.
Eswaran’s Journey Begins in Namakkal
Eswaran comes from Pallipatti, a village in Namakkal district, born into a modest middle-class family that ran a small grocery store. His parents emphasized education, enabling him to complete an MCA degree.
“I studied in a government school and pursued B.Sc and MCA at a private college. In 2011, I joined a startup software company in Chennai with a salary of ₹3,500,” he recalls.
Starting as a junior software developer, Eswaran faced numerous challenges before founding his own company. He worked at the startup continuously from 2011 to 2019, eventually becoming Technical Lead. Health issues forced him to return to his hometown from Chennai.
Starting the Company with No Investment
“In discussions with my brothers, I envisioned starting a company using my experience, but lacked investment capital,” Eswaran explains.
He obtained a small software development order leveraging his skills. With ₹1 lakh invested by his brother, he rented a co-working space in Chennai for ₹10,000 per month and purchased two laptops from his savings. The company’s name, ‘Yaa’, represents his nieces Jananya, Sivanaya, and his sister Divya.
He hired a woman employee on a ₹30,000 monthly salary. Initial months involved spending ₹40,000 on project work but no new orders. The COVID-19 lockdown forced his employee to leave.
Facing Challenges and Setbacks
Unable to pay his employee, Eswaran asked her to keep the laptop given to her, but she refused and left the job.
As conditions worsened, the owner of Eswaran’s former company offered a six-month project.
In February 2020, Eswaran relaunched the company near Narasipuram village, hiring and training two people. Lockdowns forced remote work, causing difficulties in communication and limited income. He accumulated ₹5 lakh in loans during this period.
“One day my son asked for shoes. I had only ₹500 but the shoes cost ₹800. I bought a low-quality pair for ₹200. That was rock bottom — no rent paid, no orders, and closing seemed inevitable,” Eswaran shares.
Despite the hardship, family support prevailed. Brothers took loans to clear debts, and his oldest employee confirmed readiness to work again. Additionally, the coworking space owner waived two months’ rent.
Following this, two major e-commerce projects arrived unexpectedly.
Rebuilding with New Hope
Encouraged by these developments, Eswaran restarted operations with three employees. Income from the new projects enabled paying salaries promptly.
He secured an app development contract from a small Paris company, completing it in three months for ₹3 lakh. However, the client defaulted payment, causing financial strain.
Persisting, Eswaran courted more clients and expanded the team by four new employees. The workforce emphasized continuous learning and skill improvement, with Eswaran sharing their progress even in WhatsApp groups.
Yaa Creations Takes Off
By the end of 2021, the company had completed projects worth ₹3 lakh despite many obstacles. Though small, and sometimes mistaken for a basic computer center, Yaa Creations expanded steadily—7 employees in 2022, growing to 20 by the fifth year.
Projects spanned health, e-commerce, and digital marketing sectors, including websites, mobile apps, surveys, and marketing campaigns. Revenue grew progressively from ₹3 lakh to ₹30 lakh over successive years.
“Our greatest strength is knowledge. As a small team, we study daily, discuss updates, and learn new technologies. Using my experience, we’ve developed advanced software and mobile apps incorporating AI,” Eswaran states proudly.
From Local to Global Markets
Initially serving small businesses in Tamil Nadu, Yaa Creations expanded nationally and internationally. Today, it serves clients in seven countries, including Sri Lanka, Singapore, Malaysia, Qatar, and Germany.
The company developed software for a survey project commissioned by the Tiruppur municipality. Despite competing against an established company, they won the project by demonstrating expertise.
The survey assessed reasons for low academic performance among 10th and 12th-grade government school students, identifying subject disinterest and teaching issues. The resulting data facilitated lowering dropout rates and planning school improvements.
Yaa Creations earned strong recognition from the Tamil Nadu government for this work.
Additionally, the firm developed a QR-based identity card system for Salem Medical College hospital. Caregivers receive QR cards linked to patient details, improving security and tracking visitor information effectively.
A Successful Company in a Small Village
Today, Yaa Creations operates with 26 staff, delivering software services to Tamil Nadu’s government and global clients. In 2025, it completed ₹1.5 crore worth of projects with 20% profit and aims to reach ₹3 crore in 2026.
“In an industry dominated by large MNCs, our small village-based company has made its mark with knowledge and trust,” Eswaran affirms.
He credits the company’s success to his supportive family and a dedicated team committed to mutual growth.
A Family-Like Company Culture
“Though small, our goals are ambitious. We foster a family-like environment, offering metro-level salaries and timely holidays, resulting in an employee turnover rate below 0.2%.”
Eswaran believes that the workplace or employer is less important than continuous knowledge growth and pursuing clear goals, which drives all achievements.
This inspiring narrative highlights Yaa Creations’ transformation from a humble village startup to a globally recognized software service provider.
