Women’s gynecological healthcare often remains a complex and uncomfortable experience, marked by long waits and hesitation to share personal concerns. Pinky Promise, a chat-first digital health platform launched in 2022, is transforming this landscape by combining artificial intelligence with real doctors to deliver accessible, private, and empathetic care. This article explores how Pinky Promise is making gynecological care simple, judgment-free, and tailored to women’s unique needs.

A New Approach to Healthcare

The core philosophy behind Pinky Promise is straightforward: healthcare should feel like a trusted conversation with a close friend, not a transactional experience. Divya Kamerkar, the CEO and co-founder, created the platform inspired by her personal journey managing Polycystic Ovary Syndrome (PCOS). She emphasizes that gynecological care should embody a “Pinky Promise”—a commitment from doctors to listen without judgment and provide unwavering support.

Instead of relying on video or voice consultations, Pinky Promise offers a chat-based interface similar to texting apps, enabling women to share sensitive health concerns comfortably and privately.

The Women Behind Pinky Promise

Pinky Promise was co-founded by Divya Kamerkar and Akanksha Vyas, blending healthcare experience with technological expertise.

  • Divya Kamerkar: A Yale-trained biologist and Wharton MBA graduate, Divya has extensive experience in public health and women’s safety initiatives. Her background in managing PCOS and working with communities shaped the vision behind Pinky Promise.
  • Akanksha Vyas: With a foundation in computer science and startup leadership, Akanksha has pioneered AI-powered medical device solutions in Europe. She brings advanced technological insight to the platform and experienced immediate personal benefits from Pinky Promise’s care.

Starting with Chat: How Pinky Promise Works

Unlike many telemedicine platforms prioritizing video calls, Pinky Promise chose a doctor-led chat model to meet women where they feel most natural communicating—through messaging and voice notes. This method respects privacy and emotional comfort, especially for sensitive topics such as sexual health and birth control.

“Women often prefer messaging when talking to doctors, enabling honest, judgment-free conversations that lead to more effective care.” – Divya Kamerkar, CEO

The platform adheres strictly to Indian telemedicine regulations, ensuring safe prescription practices and recommending in-person visits when necessary. Early pilot testing demonstrated users were more honest and engaged via chat, validating this innovative approach.

Technology Drives Pinky Promise

Pinky Promise’s app is powered by Google DialogFlow and built with Flutter for a seamless user experience across devices. It utilizes tailored large language models (LLMs) designed specifically for women’s health, enhanced with retrieval-augmented generation (RAG) to maintain personalized and empathetic doctor-patient conversations.

The app currently supports English and Hinglish, with plans to expand language offerings. All sensitive health data is encrypted both in transit and at rest, accessible only to consulting doctors. Patients retain full control over their data, including the ability to request deletion within 24 hours.

AI tools assist doctors by prioritizing symptoms, supporting diagnoses, and managing follow-ups while operating under stringent privacy protocols. Since launching in early 2024, the platform has integrated thousands of lines of code to deliver robust, secure healthcare accessible via mobile and web.

Doctors Power the Care

While technology provides the platform’s foundation, human care remains central. Pinky Promise employs a team of four full-time doctors supervised by senior gynecologists, alongside nutritionists and upcoming therapists. A vetted panel of 50–60 licensed gynecologists is ready to scale as demand grows.

All consulting doctors are board-certified with visible Medical Registration Numbers and receive training on the platform’s technology to enhance patient care. Dr. Pooja Jain highlights that the digital system reduces administrative burdens, allowing doctors to focus on personalized clinical guidance and patient understanding.

Building Trust in Digital Care

Trust was crucial for Pinky Promise’s adoption. Many users had no prior experience with online medical consultations or even visiting gynecologists. The platform prioritized user comfort through thoughtful design, free initial consultations, and ongoing feedback collection.

Recognizing its limits, Pinky Promise refers emergency cases directly to hospitals, focusing on rapid triage and safe referrals rather than treatment of urgent conditions.

Growing Impact: Real Results

Currently, over 400,000 active users across India—including those in remote regions—utilize Pinky Promise for affordable gynecological advice priced at Rs 99 per consultation. Approximately 30% manage chronic conditions such as PCOS and endometriosis through personalized long-term care programs featuring regular follow-ups and specialist access.

Significantly, several women facing complex fertility challenges, including failed IVF attempts, have achieved successful pregnancies with Pinky Promise’s support, demonstrating the effectiveness of sustained digital care.

What Women Say About Pinky Promise

Users emphasize the platform’s accessibility and empathetic approach. Aparajita, a 26-year-old lawyer from Mumbai, values timely, non-judgmental care and consistent doctor follow-ups. Psychologist Disha, living with PCOS, credits Pinky Promise with improving her condition through attentive listening, lifestyle guidance, and minimal medication use.

Looking Ahead: A Promise to Keep

For the founders, Pinky Promise represents a deeply personal mission to normalize and simplify gynecological care. They envision a future where healthcare is proactive, accessible, and empowering—operating on the patient’s terms.

By breaking down barriers and building trust with every conversation and prescription, Pinky Promise is keeping a vital promise to women everywhere: that their care will be delivered with respect, kindness, and uncompromising support.