Apple To Charge 5% Commission On Apps Distributed Outside App Store In EU

Apple has announced new developer terms for the European Union that will take effect on October 1, 2026. The company will introduce a 5% commission on digital transactions for apps distributed outside of the Apple App Store. This measure is part of Apple’s updated fee structure designed to comply with the EU’s Digital Markets Act.

Details of the New Commission Structure

According to the revised rules, apps distributed via alternative marketplaces or directly through the web will be subject to a 5% Core Technology Commission on digital transactions.

For apps available on the App Store but utilizing alternative payment systems, Apple will charge a 20% commission. However, this commission may be reduced to 10% for small developers who qualify under Apple’s small business program.

In addition, Apple will remove the previous acquisition and store services fees for EU developers.

Background and Regulatory Context

These changes come after ongoing discussions and regulatory scrutiny by the European Commission over Apple’s App Store policies and fees. The Commission has focused on addressing barriers to alternative app distribution and payment options within the EU.

The European Commission has expressed its approval of Apple’s revised terms and will oversee the implementation process to ensure compliance.

Streamlining Developer Agreements

Apple will also consolidate its business terms for EU developers into a single unified framework, replacing multiple existing agreements. This streamlined system follows a commission-based model similar to adaptations made in other regions due to regulatory demands.

Historically, Apple’s App Store charged commissions of up to 30% on digital goods and services purchased within apps. The new commission structure represents a significant shift in Apple’s business approach within the EU market.

Key Takeaways

  • Starting October 1, 2026, Apple will charge a 5% commission on apps distributed outside the App Store in the EU.
  • Apps on the App Store using alternative payment systems will face a 20% commission, reducible to 10% for qualifying small developers.
  • Previous acquisition and store service fees for EU developers will be removed.
  • The European Commission supports Apple’s revisions and will monitor compliance.
  • Apple is unifying its EU developer agreements under a single commission-based framework.