PritiHome, a furniture startup based in Jodhpur, has unveiled its strategic plans to establish offline stores in key cities across India. This move is aimed at catering to the needs of customers who prefer the physical shopping experience over online purchases. According to an official statement released by PritiHome,
| Table of Contents |
| Plans for Offline Stores |
Plans for Offline Stores
msmestory is set to inaugurate its first offline store in Jodhpur in the upcoming month, marking the beginning of its offline retail journey. Spanning an area of 10,000 square feet, this store signifies the company’s commitment to providing a physical touchpoint for its customers. The next destination on the expansion map is Pune, where another store is slated to open its doors by October. Construction work is already underway at a prime location in the city’s main market. The company has also earmarked Bangalore and Hyderabad as the upcoming cities for its offline store expansion. This expansion initiative is backed by a substantial investment exceeding 3 crores and is expected to generate job opportunities for over 100 individuals.
Delving into the rationale behind the offline expansion, Hritesh Lohiya, the Co-Founder and CEO of PritiHome, emphasized the brand’s ethos of offering stylish and affordable furniture crafted with contemporary designs. Lohiya stated, “Our unwavering commitment to quality has paved the way for our growth trajectory. Each piece of furniture we produce reflects sophistication, modern aesthetics, and quality craftsmanship. Our vision revolves around delivering excellence with every order, constantly learning and evolving with each product we deliver.”
Lohiya further elaborated on the customer-centric approach adopted by PritiHome, positioning the brand as a prominent player in the offline furniture retail segment within the online market. By understanding and addressing customer needs effectively, the company is expanding its reach nationwide. PritiHome has fine-tuned its e-commerce strategies to align with industry trends and consumer demands, thereby solidifying its presence in the market.