Nykaa SucCesS Story
Friends, who says that women are only there to cook and raise children. You all must be aware of how fast women are progressing in this new India of today, so due to this, today we have come up with the success story of Falguni Nayar, the founder of Nayaka, and in this story one The special thing is that after reading this, you will definitely know the formula for success in business. Friends, only women have such power who can handle both home and business in the best possible way. There are many such examples in India, as you all know that today women are ruling the IT company in the fashion and cosmetic sector. But even after this, these questions must have arisen in your mind that a certain age is required to be successful. Education is required, only one who has money can be successful and one who has a lot of capital to invest in business can become a successful entrepreneur. So all these things are wrong, let us tell you that to be successful, not only money, only dedication and honesty is needed towards the work.
Friends, have you ever started like this? which proved unsuccessful. Then you have lost all your confidence in one stroke. If so, then you must read it completely. Because today you are going to get a lot of information related to business. You must learn these things from the woman we are going to tell you today. Those who started their business at such a stage of life, when most people take retirement. And prepare for your old age. But Falguni Nayar, the founder and CEO of Nykaa, not only started her own business. Rather set an example by giving competition to the already existing, very big companies in the country. Friends, they say no, if you have a desire to do something in your heart, whatever the age may be. You definitely achieve your destination.
Falguni Nayar – An Introduction
|Full Name||Falguni Sanjay Nayar|
|date of birth||February 19, 1963|
|Birth Place||Mumbai, Maharashtra|
|School||The New Era School, Mumbai|
|College/University||University of Mumbai & IIM Ahmedabad|
|Educational Qualification||B.Com & MBA|
|Date of Marriage||May 1987|
|Twins||Ankit Nayar (Son)
Addhita Nayar (Daughter)
|Career||Manager : A F Ferguson & Co.
Managing Director : Kotak Mahindra Capital Co.
|Business||Founder and CEO of Nykaa|
|Industry / Establishment||Nykaa e-commerce Platform|
|Services||Sales of cosmetic and wellness products|
|Awards / Honors||Award by FICCI Women’s Organization (FLO)
Women Ahead Award: Economic Times Startup Awards 2017
Most Powerful Women in Business 2017.
Early Life of Falguni Nayar
First of all, talking about Falguni Nayar early life, she was born on 19 February 1963 in a Gujarati family in Mumbai. Falguni Nayar father had her own small bearing company. Falguni ji says that she got the knowledge and understanding of the business from her family. She says that people often used to talk about the stock market and business in her house.
Please tell that Falguni was a meritorious student since childhood. Her early education was from The New Era School and after completing her Intermediate, she completed her graduation in Economic and Commerce stream from the University of Mumbai. After this she earned an MBA degree from IIM Ahmedabad, India’s most prestigious management college. Falguni married Sanjay Nayar a few years after completing her studies from IIM.
The beginning of Falguni Nayar career
Falguni Nayar started her career with AF Ferguson & Co where she worked for about 8 years. She was in AF Ferguson & Company as a consultant. After this Falguni Nayar worked in Kotak Mahindra Capital Company for 18 consecutive years. Falguni Nayar, Investment Banker, Capital Investment, worked at Kotak Mahindra Company as Managing Director. But one day Falguni Nayar thought of starting her own business and took a strong resolve to make a different identity in the society. With this passion and strong determination, she left her job at the age of 50 and started her own business.
nykaa growth strategy
Let us tell you that Falguni has seen many new start-ups starting in her career as an investment banker. She saw that people work hard for a few years and establish big brands. And Falguni always got inspiration from these entrepreneurship.
Falguni left her frozen career and founded NYKAA in 2012, when Falguni’s family and friends called him Pagal. Because a 50 year old woman is leaving her career. Was going to start a business. About which, she was not even fully aware and only then Falguni started the business of beauty products. Let me tell you that when Falguni went to a beauty store named Sephora. Then she bought very expensive beauty products from there. While she did not even have much knowledge of beauty products. Falguni liked the service of the salesmen of Sephora so much due to which she bought a lot of products. Falguni had never seen such a cell service.
vision and mission of nykaa
It was from here that the idea came to her mind that why not start such a service through an online platform. Where beauty products should be made available through the skin tone and texture of the people.
It should be a platform where both cheap and expensive brands should be provided to the consumer. Through this people can use these beauty products not only in cities but also in towns and villages.. Thus, the foundation of Nayaka was laid. In the initial days of her business, she took inspiration from Robin Screwvala, owner of U-TV and Ajay Bijli, owner of PVR.
nykaa case study
Nykaa is an e-commerce platform. Which provides beauty and wellness products online. It not only offers its products. Rather it also offers online products from renowned brands like Lakme, Kaya Skin Clinic, L’Oreal and international brands like MAC, Dior, Huda Beauty.
Today Nykaa has more than 2500 beauty brands and over two lakh products. Along with this, it also has its own brand stores in 28 states.
Nykaa offline stores
- Nykaa Lux
- nayaka on trend
- Nykaa Beauty Kiosk
Brand of Nykaa –
Nykaa has several in-house brands of its own. These include Nykaa Naturals, Nykaa Cosmetics and Kaya Beauty.
Nykaa’s fashion brand
- NYKD by Nykaa
- 20 Dresses
- RSVP by Nykaa Fashion
- Nykaa Pipa & Bella
Let us tell you that in the year 2015, Nykaa launched its in-house beauty products. Nyka then launched skin care and personal care products. Subsequently in 2019, Falguni along with Masaba Gupta acquired the company 20dresses.com and a beauty range was launched by Nykaa called Masaba. Which was the leading styling platform for women. Along with this, Nyka started her celebrity partnership brand ‘Kaya Beauty’ in association with Bollywood actress Katrina Kaif.
nykaa business model
Nykaa works on Inventory Model. Nykaa has large warehouses in Delhi, Pune, Hyderabad, Kolkata and Bangalore.
If we talk about the revenue and profit of Nykaa. So the turnover of Nykaa by year 2018 – 2022 was around 32 billion inr. At the same time, her loss was about 163 crores. In the year 2021, the revenue of Nykaa was around 24536 million. At the same time, she had a profit of about 619 million. Nykaa is the first unicorn start-up. who is in profit.
They are unicorn start-ups. Nykaa currently has a net worth of $4.5 billion, hence Nykaa is called a unicorn start-up.
Let us tell you that in the year 2022, Nykaa has raised a lot of funding. In March 2020, Nykaa had raised funding of about Rs 100 crore from Steadview Capital. Nykaa raised funding of about Rs 5,325 crore in the year 2022. In October 2020, Alia Bhatt and Katrina Kaif also did some funding for Nayaka.
Nykaa – IPO Listing
On November 10, 2021, beauty start-up Nykaa made a splash in the Public Offering (IPO) listing. And it was on this day that the name of the founder of the company, Falguni Nayar, was included in the list of the rich. The IPO of Beauty and Personal Care segment giant Nykaa was listed on the stock market on Wednesday, 28 October 2021.
Let us tell you that the company’s debut in the stock market was quite a bang. The company’s market capitalization has crossed $4.5 billion. Let us tell you that Falguni has half the shares of Nayaka. Which is now worth $ 6.5 billion. Due to this, Falguni Nayar has become India’s richest self-made female billionaire.
Nykaa’s parent company FSN E-Commerce Ventures is the first unicorn company on the stock exchange. Which is led by a woman. The IPO of Nykaa was closed from 27 October to 1 November 2021. The offer was subscribed 82 times in the IPO.
On the offer of 2 crore 64 lakh 85 thousand 479 shares of the company, bid for 2 billion 16 crore 79 lakh 47 thousand 80 shares came. Rs 5352 crore was raised through this IPO of the company. NYKAA shares opened at Rs 2,128 per share on the Mumbai Stock Exchange today. This price is 80 percent more than its issue price.
Lessons from Nayaka’s Journey
From Nayaka’s business journey, we can learn how to grow our business.
Friends, first of all we have to understand the market, after that who is your consumer? Who is your customer? To whom do you want to sell the product? Who will you target? If you understand this then it will be easier for you to target that customer. to whom you want to sell the product.
Falguni Nayar did the same. She targeted her consumer. They targeted women in the age group of 15 to 40 years. When she knew the target audience. Then she was able to easily make him her consumer.
Customer cost of acquisition-
Being a target consumer, she was able to reduce her cost of acquisition. Earlier they had to spend ₹ 1000 to get customers. But today Nykaa spends ₹200 to acquire a customer.
Initially, Falguni Nayar used to supervise her business herself. She used to do all the sales and buying as well as packaging work, she used to stay awake night and night.
She paid great attention to customer satisfaction. She used to take reviews from customers for herself. According to those reviews, she used to better herself.
First of all what do you want from the business. Recognize this and build your business strategy accordingly. Friends, unless you know the result of your business, you will not be able to implement the strategy well.
taking risk –
Falguni Nayar at the age of 50, when people think of retirement. Still, she took the risk and started the startup journey. From this we get to learn. That if you want to grow up too.. So you must have the courage to take the risk.
What did you learn from Nykaa’s business journey, definitely tell in the comments.
Talking about the net-worth of Falguni Nayar, then half of her stake in Nyka company is owned by Falguni Nayar. When Nykaa IPO listing took place on 10 November 2021. Then came to know after seeing Nyka’s entry in the stock market. That in 2022 the total net worth of the company is $4.5 billion and the net-worth of Falguni Nayar, the founder of Nykaa, has increased to $ 6.85 billion i.e. about Rs 49000 crores. According to this record, Falguni became India’s richest self-made woman in 2022.